# Illia Siemak

> Illia Siemak is a business strategist based in Los Angeles. He is the Chief Strategy Officer (CSO) of Arizona Games, co-owner and CEO of GLG Auto Collision, founder of BodyShop ERP, and the author of ILGI — Integrated Loop Growth Infrastructure, a framework for building business growth as self-reinforcing loops.

Website: https://siemak.com/
Names: Illia Siemak (also spelled Illia Semak, Ilya Semak) · Ukrainian: Ілля Сємак · Russian: Илья Семак
Full text of the methodology and articles: https://siemak.com/llms-full.txt

## Key pages

- [ILGI — Integrated Loop Growth Infrastructure, v1.0](https://siemak.com/method/): the full methodology (PDF: https://siemak.com/method/ilgi-v1.0.pdf)
  Archived with DOI: https://doi.org/10.5281/zenodo.23358571 (Zenodo working paper, CC BY-NC-ND 4.0)
- [Press, research & media kit](https://siemak.com/press/): coverage, the 2024 paper, bios, facts, photos
- [Insights](https://siemak.com/insights/): articles, case studies and press releases (RSS: https://siemak.com/insights/feed.xml)
- [Work with Illia](https://siemak.com/inquire/): media comments, articles, speaking and judging, training, projects, audits, advisory

## Facts (each with a public source)

- Joined Arizona Games in 2018 as Chief Marketing Officer; now Chief Strategy Officer, with marketing reporting into strategy.
- Arizona RP peak concurrent players: about 6,000 in early 2018 → more than 33,000 in January 2025 (SA:MP server statistics, samp-sc.com). The largest project in its category.
- Arizona Online (2023) and Rodina Online: 9.4M+ Google Play installs combined (Google Play, October 2026).
- Arizona Games: 1M+ unique players a month (company statement, UAportal, February 2025); 100+ people (OBOZ.UA, March 2024).
- GLG Auto Collision, Los Angeles: co-owner and CEO since 2024; profitable from its first month.
- BodyShop ERP: operations platform with an AI assistant for collision shops; closed beta.
- FamRV Rental: RV rental company in California, co-founder; launching with a bookings dashboard and lead-generation system.
- 1€ Concert (2020): non-profit online charity music events; headline stream 1.9M+ YouTube views.
- Research: Kobets, D., Terentieva, N., Shkvyria, N., Lysytsia, N., & Siemak, I. (2024). Digitalization and its Impact on the Development of Contemporary Marketing Strategies. Economic Affairs, 69(2), 1021–1040. https://doi.org/10.46852/0424-2513.3.2024.26 — cited 67 times (Google Scholar).
- Member of the Ukrainian Marketing Association. From Donetsk, Ukraine; career started in Kharkiv; studied computer science (cybersecurity) at V. N. Karazin Kharkiv National University and design and marketing at IT STEP Computer Academy.

## ILGI in one paragraph

ILGI (Integrated Loop Growth Infrastructure) treats growth as a system of self-reinforcing loops rather than a sequence of campaigns. It has five working parts: three-layer segmentation (who customers are, what they do, why they do it), a precision targeting matrix (the "Sniper" principle), 4P+BT (the marketing mix paired with behavioral triggers), the Chain Impulse Loop (trigger, resonance, conversion, propagation, amplification, measured by a loop coefficient k), and a living trigger library — all run on shared data, metrics, playbooks and software including AI assistants. First described publicly in March 2024; named ILGI in November 2025; version 1.0 published October 2026.

## Arizona Games titles

- Arizona RP — flagship roleplay MMO on PC (GTA: San Andreas / SA:MP), since 2014.
- Arizona Online — Arizona on Android, since 2023 (5M+ installs).
- Rodina RP — a separate roleplay brand on PC (CR:MP).
- Rodina Online — Rodina on Android (4M+ installs).

Partners and platforms: Rockstar Games, Exode, PGS.limited, Rodina Hub.

## Contact

- Requests: https://siemak.com/inquire/
- Email: hello@siemak.com
- LinkedIn: https://www.linkedin.com/in/illia-siemak-3088791b3/
- ORCID: https://orcid.org/0009-0000-1645-9738
- Google Scholar: https://scholar.google.com/citations?user=hxybspAAAAAJ
- Telegram: https://t.me/i_semak