press · recognition · media kit
press & media.
Coverage, publications and everything a journalist or event organiser needs: bios, facts, photos and the topics Illia comments on.
at a glance
Every figure below has a public source.
research
Peer-reviewed and cited.
- Economic Affairs 69(2)Digitalization and its Impact on the Development of Contemporary Marketing StrategiesDmytro Kobets, Nataliya Terentieva, Natalia Shkvyria, Nadiia Lysytsia, Illia Siemak · pp. 1021–1040 · DOI 10.46852/0424-2513.3.2024.26 · cited by 67 (Google Scholar)doi ↗
- Zenodo · working paperILGI: Integrated Loop Growth Infrastructure — A Framework for Building Business Growth as Self-Reinforcing Loops (v1.0)Illia Siemak · DOI 10.5281/zenodo.23358571 · CC BY-NC-ND 4.0 · web edition: siemak.com/methoddoi ↗
in the press
Interviews, features and columns. Titles translated to English; original language noted.
- Industry PulseWhy AI Won't Save Your Business — But Strategy WillBy Illia · Englishread ↗
- OBOZ.UA“In 2026 AI will become the foundation of business infrastructure” — Illia SiemakFeature · Ukrainianread ↗
- Ukrainian News (Ukranews)Ukrainian gamedev marketing director Illia Siemak takes on the US auto marketFeature · Ukrainianread ↗
- UAportal CaliforniaArizona proves its efficiency again: Illia Siemak shares the project's resultsFeature · Ukrainianread ↗
- Korrespondent.netThe long, long strategy: the key to a ten-year marketing planBy Illia · Ukrainianread ↗
- OBOZ.UATop 10 tips from a gamedev marketer for hitting the targetBy Illia · Ukrainianread ↗
- ITsiderStrategic marketing for a million: why even classic methods need a creative approachInterview · Ukrainianread ↗
- UAportalStrategic marketing, a new look: a method for assessing audiencesBy Illia · Russian · First public description of the precision-targeting (“Sniper”) method that became ILGI.read ↗
- OBOZ.UAThe makers of Arizona Games on mixing MMO and RPG, full-stack, project and marketingInterview · Ukrainianread ↗
- 5 KanalNew locations: Arizona Games prepares new projects — the team's planFeature · Ukrainianread ↗
media kit
Free to use with credit. Facts are kept current.
Illia Siemak is a business strategist based in Los Angeles. As Chief Strategy Officer of Arizona Games he oversees strategy and marketing across the studio's roleplay titles on PC and mobile; since he joined in 2018 the flagship's peak concurrent audience has grown more than fivefold, and the studio's mobile titles have passed 9.4 million Google Play installs. He is co-owner and CEO of GLG Auto Collision in Los Angeles, founder of BodyShop ERP, an AI-assisted operations platform for collision shops, and the author of ILGI — Integrated Loop Growth Infrastructure.
photos
fast facts
| Name | Illia Siemak (also spelled Illia Semak; Ukrainian: Ілля Сємак) |
| Role | Chief Strategy Officer, Arizona Games · Co-owner & CEO, GLG Auto Collision |
| Based in | Los Angeles, California (from Donetsk, Ukraine; career started in Kharkiv) |
| Known for | Growing Arizona Games; ILGI — Integrated Loop Growth Infrastructure |
| Arizona Games | Chief Strategy Officer, 2018–present. Joined in 2018 as Chief Marketing Officer; now Chief Strategy Officer with the marketing function reporting into strategy. |
| GLG Auto Collision | Co-owner & CEO, 2024–present. Collision repair center in Los Angeles. Launched in 2024 and profitable from its first month. |
| BodyShop ERP | Founder, 2025–present. Operations platform for collision shops with an AI assistant, in active development and closed beta. |
| FamRV Rental | Co-founder, 2026–present. RV rental company in California, launching with its own booking and lead-generation tools. |
| 1€ Concert | Founder, 2020. Non-profit series of online charity music events; the headline stream passed 1.9M views on YouTube. |
| Education | V. N. Karazin Kharkiv National University — Computer Science (Cybersecurity); IT STEP Computer Academy — Computer Graphics, Design and Marketing |
| Member of | Ukrainian Marketing Association |
| Languages | English, Ukrainian, Russian |