insights · articles, releases, methods
insights.
Strategy notes from the field — growth loops, AI in traditional businesses, and what running games, a body shop and software at the same time teaches you. Press releases and updates live here too.
Case study · Oct 14, 2026
From 6,000 to 33,000 concurrent players: what eight years at Arizona Games taught me about growth loops
How a roleplay game studio grew its flagship more than fivefold and passed 9.4 million mobile installs — and the five lessons about growth loops that came out of it.
read→Press release · Oct 14, 2026Illia Siemak publishes ILGI 1.0, an open framework for building business growth as self-reinforcing loops
Los Angeles strategist and Arizona Games CSO releases the first complete English edition of ILGI — Integrated Loop Growth Infrastructure — free to read and cite, with a PDF edition.
read→ Methodology · v1.0ILGI — Integrated Loop Growth Infrastructure
The full framework: three-layer segmentation, precision targeting, 4P+BT, the Chain Impulse Loop and the trigger library.
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